Closed-Loop Business Intelligence: Reality or Simply Another Buzzword?

In a recent article Colin White explains what closed-loop business intelligence must be about. "I often hear business intelligence (BI) vendors and specialists talk about closed-loop business intelligence without really explaining what this term means." said White.

In our view closed-loop business intelligence is nearly the same as on demand data integration. An important question here is, do we need then an Operational Data Store (ODS) or not? In our BI Tool Survey you can see what vendors are offering this BI functionality.

"My objective has been to show that effective decision making requires more than simply giving business users more and more information. To be useful, the information has to be easy to consume and must be integrated into a closed-loop decision-making system." according to White.